The Story Outline: Perhaps you’re creating a 60-second video so people understand what your brand does. The goal of your video should include how you want your viewers to feel, and what action you want them to take. This is sometimes happiness through extreme humor, outrage through controversy or disgust through a extremely gross video. Videos often focus on eliciting one really good response. The Video’s Goal: Do you want your viewers to walk away with understanding a key point to your business or product? Are you creating a how-to video that highlights features of your brand? Do you want your viewers to walk away with a particular emotion? Nailing down your video production plan helps ensure that your vision comes to life. So you have a device for capturing video, but how do you turn video footage into effective content that tells a story to your audience? It’s easier than ever to create amazing videos using equipment you probably already carry around with you every day – like your iPhone. The bottom line is, not having the right equipment is no longer an excuse to shy away from video marketing.
#RECORDING YOUTUBE VIDEOS WITH IPHONE SOFTWARE#
In addition, big brands such as Bentley have shot their commercials on an iPhone and edited the video using software on an iPad.
Apple also just launched eight “Shot on iPhone” commercials that are airing to show the capabilities of the iPhone camera. Recently, Kate Hudson filmed 70 percent Fabletic’s (her workout clothing brand) new commercial on her iPhone. With the quality of iPhone cameras and editing apps, a lot of big brands and names are creating high quality videos on their phone.
#RECORDING YOUTUBE VIDEOS WITH IPHONE HOW TO#
So, to take the guesswork out of what to do and how to do it when it comes to building a great video content strategy, I’ve put together a quick guide to creating inexpensive, yet effective brand videos: Learn to Love Capturing Video on Your iPhoneįirst, don’t think it’s important to buy expensive cameras and lighting to create a professional video for your brand.
Not to mention that creating and editing professional videos yourself can be overwhelming. But, having a video strategy is easier said than done – especially when videographers often charge $5,000-$10,000 or more, per video. Videos are a great compliment to a content marketing strategy and make your brand voice come alive through voice and action. What these two statistics should tell you is that it is important to start thinking about a video strategy for your brand. YouTube is the second largest search engine next to Google, and it is predicted that by 2017, video will account for 74 percent of all web traffic.
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